Wappalyzer vs. BuiltWith

Looking for a BuiltWith alternative? Wappalyzer is cheaper and more accurate.

Wappalyzer and BuiltWith are technology profilers that provide tools for lead generation, market research and business intelligence. The two companies share common background: both are Australian-based and founded at around the same time (2007-2008).

The commonalities don't end there. With either provider, you can:

  • Uncover the technologies that power any given website.
  • Create lists of websites and contacts that use certain technologies.
  • Deep-dive into technology trends market shares.
  • Enrich your own data with technology information.
  • Monitor your competition's technology stacks.

There are of course differences, some of which we'll highlight here.

Feature comparison

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Website, company and contact lists
Advanced filtering by keywords, traffic, industry
Data enrichment
API access
CRM integrations
Browser extension
Full dataset reverified monthly
Technology versions
Organic traffic (people, not crawlers)
Crowd-sourced technology fingerprints
One-time payments accepted

Data accuracy

Consistent customer feedback confirms that Wappalyzer is the most accurate technology profiler. Wappalyzer's data is updated daily, ensuring only actively visited websites are included in technology lookups and lead lists. The focus is on quality, not quantity.

Every website tracked by Wappalyzer is reverified at least once a month. BuiltWith apears to do this roughly once a quarter, often including stale data in reports.

Thanks to an active community of developers, Wappalyzer's crowd-sourced technology fingerprints are constantly reviewed and improved and technologies are added daily.

Methodology

Wappalyzer's data is largely sourced from a browser extension , supplemented by in-house crawlers. The browser extension is used by 1.5M users on a daily basis (ten times more than BuiltWith), providing a large sample size to measure website traffic and track live websites. This method allows scanning of pages that crawlers typically can't reach, such as shopping carts, checkouts and sections behind a login.

BuiltWith pricing

BuiltWith charges a high, fixed monthly price, starting at $295 for the Basic plan, limiting access to only two technologies. To unlock all features you have to sign up for the $495 Pro plan, or the $995 Team plan if you require more than one login.

Wappalyzer pricing

Wappalyzer has two pricing models: one-time payments and subscriptions. You can buy lists and credits on a free plan, or you can subscribe to get credits at a lower price. Credits can be spent on any product, including lists and APIs, giving you the most flexibility.

Wappalyzer's $99 Starter plan is fully featured. Its mid-tier plan is cheaper than BuiltWith's entry-tier plan and includes multiple logins. Discounted plans are available for startups, students and nonprofits.

Billing Monthly
Annually (2 months free)
PRO features
Users
Credits / mo
Lead lists
API access
Anytime cancellation
Email & phone support
Free
$0 / mo
-
1
50
Pay per list
-
Starter
$99 / mo
1
5,000
Use credits
Most popular
Team
$249 / mo
5
50,000
+ 1 Free / mo
Business
$449 / mo
15
200,000
+ 3 Free / mo

Conclusion

Wappalyzer has been an expert in the technographics field for more than a decade. Its mission is to do one thing, and do it well. If you're not satisfied with the quality of the data, we'll either work with you to resolve it or issue a refund.

Book a demo

Still not convinced? Contact us for a demo.

Empower yours sales and marketing teams

Use our tools for lead generation, market analysis and competitor research.

Website profiling
Find out what websites are built with.
Lead generation
Find prospects by the technologies they use.
Market research
Compare market shares and technology trends.
Competitor analysis
Discover who uses competitors' software.
Data enrichment
Technology, company and contact information.
Custom reports
Create lists of websites and contacts.
Website monitoring
Monitor website technology changes.
Browser extension
See the technologies on websites you visit.
CRM integration
See the technologies of your leads.
Email verification
Improve delivery and mailing list quality.
API access
Instant and real-time technology lookups.
Security recon
Reveal web technologies and version numbers.
Apps

Wappalyzer works with the tools you use every day.

Chrome

See the technologies of websites you visit in your browser.

Firefox

See the technologies of websites you visit in your browser.

Edge

See the technologies of websites you visit in your browser.

Safari

See the technologies of websites you visit in your browser.

HubSpot

See the technology stacks of your leads in your CRM.

Pipedrive

See the technology stacks of your leads in your CRM.

Zapier

Connect Wappalyzer to the apps you use, no code required.

Integromat

Connect Wappalyzer to the apps you use, no code required.

Pabbly

Automated workflows and email marketing.

Gmail

See the technology stacks of your contacts in Gmail.

Android

Wappalyzer in your pocket.

Wappalyzer is trusted by thousands of professionals world-wide

Wappalyzer has proven to be a great tool to help us break down the aggregate analysis of how the web is doing by various technologies. Ilya Grigorik
Principal Engineer at Shopify
These days you need advanced marketing tools to stand out from the competition. Wappalyzer help us do just that. Thomas Alibert
Growth Engineer at PayFit
Wappalyzer is an integral part of our sales process, enabling us to optimise lead segmentation at scale. It’s a total game changer for our organisation. Roman Schweiger
Head of Business Development at Boomerank
Wappalyzer has been such a useful part of the HTTP Archive dataset. It's enabled us to slice the data in new ways and discover more interesting insights about the state of the web. Rick Viscomi
Senior DevRel Engineer at Google
Wappalyzer is helping our sales teams to understand prospects better and faster by having a clear view on their tech stack. Rabin Nuchtabek
Chief Growth Engineer at Skedify
Wappalyzer has been hugely valuable to slice performance data by the various detected applications at WebPageTest.org. Patrick Meenan
Engineering Fellow at Catchpoint

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