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Attribute sets

Each data product includes a set of base attributes, such as websites and technologies. Additional attributes can optionally be included.

Email addresses (email)

Attribute Description
email Email addresses found on the website's contact page. We identify mailto: links and strings that appear to be email addresses based on the website's domain.

Phone numbers (phone)

Attribute Description
phone Phone numbers found on the website's contact page. We identify tel: links and numbers that appear to be phone numbers.
skype Skype handles found on the website's contact page.
whatsapp WhatsApp numbers found on the website's contact page.

Contact details (contact)

Attribute Description
phone Phone numbers found on the website's contact page. We identify tel: links and numbers that appear to be phone numbers.
email Email addresses found on the website's contact page. We identify mailto: links and strings that appear to be email addresses based on the website's domain.
skype Skype handles found on the website's contact page.
whatsapp WhatsApp numbers found on the website's contact page.
address Addresses found on the website's contact page. We identify <address> tags for this purpose.
inferredCompanyName Best guess company name, inferred from the website's content and social media handles. Indicative only.

Social media accounts (social)

Attribute Description
twitter Twitter handles found on the website's contact page.
facebook Facebook handles found on the website's contact page.
instagram Instagram handles found on the website's contact page.
github GitHub handles found on the website's contact page.
tiktok TikTok handles found on the website's contact page.
youtube YouTube handles found on the website's contact page.
pinterest Pinterest handles found on the website's contact page.
linkedin LinkedIn handles found on the website's contact page.
owler Owler handles found on the website's contact page.

Metadata (meta)

Attribute Description
title The website's title, as found on the homepage.
description The website's meta description.
copyright Copyright notice, if found (e.g. "Copyright © 2018 - 2020").
copyrightYear The most recent year extracted from the copyright notice (e.g. "2020").
responsive Website has a responsive layout, i.e. optimised for various screen sizes.

Locale (locale)

Attribute Description
ipCountry The website's country, based on its IP address. This is usually the where the website is hosted, which can be indicative of where a business operates from.
ipRegion The website's region (e.g. state), based on its IP address
language The website's language, determined by interpreting content on the website. Indicative only.

Trackers (trackers)

Attribute Description
trackerGoogleAnalytics Google Analytics tracking ID.
trackerGoogleAdSense Google AdSense tracking ID.
trackerMedianet Medianet tracking ID.
trackerFacebook Facebook tracking ID.
trackerOptimizely Optimizely tracking ID.

Security (security)

Attribute Description
certInfo.issuer Name of the SSL/TLS certificate authority.
certInfo.protocol SSL/TLS protocol and version.
certInfo.validTo Expiry date of the SSL/TLS certificate.
https The website is served over a secure connection.

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