Wappalyzer vs. BuiltWith
Wappalyzer and BuiltWith are technology profilers that provide tools for lead generation, market research and business intelligence. The two companies share common background: both are Australian-based and founded at around the same time (2007-2008).
The commonalities don't end there. With either provider, you can:
- Uncover the technologies that power any given website.
- Create lists of websites and contacts that use certain technologies.
- Explore technology trends and market share.
- Enrich your own data with technology information.
- Monitor your competition's technology stacks.
There are of course differences, some of which we'll highlight here.
Feature comparison
| Website, company and contact lists | ||
|---|---|---|
| Advanced filtering by keywords, traffic, industry | ||
| Data enrichment | ||
| API access | ||
| CRM integrations | ||
| Browser extension | ||
| Full dataset reverified monthly | ||
| Technology versions | ||
| Organic traffic (people, not crawlers) | ||
| Crowd-sourced technology fingerprints |
Data accuracy
Wappalyzer is built for teams that need fresh, actionable technographic data. We continuously update technology detections and reverify websites regularly so lookups, lead lists and enrichment results stay useful in day-to-day workflows.
Wappalyzer prioritizes current coverage over keeping large volumes of stale records. That means teams can work from data that is better suited to prospecting, enrichment and monitoring.
Our technology fingerprints are also reviewed and improved continuously, with new technologies and detection updates added on a regular basis.
Methodology
Wappalyzer combines signals from its browser extension with data collected by in-house crawlers. That gives us broad web coverage while also helping us capture technologies and page states that crawlers alone can miss.
This hybrid approach is especially useful for modern websites, where client-side rendering, dynamic content and deeper in-session pages often hide important technology clues from traditional crawl-only methods.
BuiltWith pricing
BuiltWith charges a high monthly price, starting at $295 for the Basic plan, limiting access to two technologies and only including 2,000 technology lookups. API credits and multiple logins are only included if you upgrade to their $995 Team plan.
Wappalyzer pricing
Wappalyzer offers lower prices and includes a greater number of technology lookups at each plan tier.
Additionally, API credits, multiple logins and integrations are included in our mid-tier Business plan, whereas they are only available in BuiltWith's highest tier.
