See what software your competitors use
Want a faster way to see how competitors market, sell, and run their websites? Start with the software on their sites.
Wappalyzer helps you inspect individual domains, compare competitors around a technology or category, and watch for stack changes that can signal migrations, launches, new agencies, or shifts in go-to-market strategy.
Turn scattered website research into a repeatable workflow. Sales, partnerships, product marketing, and strategy teams use Wappalyzer to understand competitor stacks, monitor changes, and find accounts using similar tools.
Compare a competitor set in one upload
This fictional sample shows the kind of output you can get when you upload a competitor set and review detected technologies, company details, and public positioning side by side.
URL
| Technologies | Traffic level | Country | Company name | People | Title | Description | |
|---|---|---|---|---|---|---|---|---|
Webflow, HubSpot, Segment, Intercom | High | United States | PipelinePilot | Maya Chen (CEO), Oliver Grant (VP Marketing) | https://www.linkedin.com/company/pipelinepilot | PipelinePilot | Revenue workflow software | B2B SaaS company focused on pipeline management and forecasting. | |
Next.js, Marketo, Salesforce, Drift | Very high | United States | DealForge | Nina Patel (CEO), James Walker (Chief Revenue Officer) | https://www.linkedin.com/company/dealforge | DealForge | Pipeline execution for revenue teams | Revenue operations platform for pipeline planning, routing, and reporting. | |
WordPress, Pardot, Hotjar, Vidyard | High | United States | RevenuePath | Elena Brooks (Founder), Samir Rao (VP Growth) | https://www.linkedin.com/company/revenuepath | RevenuePath | GTM analytics for growing teams | Analytics and attribution software for go-to-market teams. | |
Gatsby, Customer.io, Clearbit, Mixpanel | High | United Kingdom | SignalStack | Grace Nolan (CEO), Henry Scott (Head of Product Marketing) | https://www.linkedin.com/company/signalstack | SignalStack | Buyer signal intelligence | Signal intelligence platform for product marketing and sales teams. | |
Webflow, Apollo, Chili Piper, Google Analytics | High | Canada | GrowthHarbor | Lauren Price (CEO), Victor Kim (VP Demand Generation) | https://www.linkedin.com/company/growthharbor | GrowthHarbor | Account-based growth software | ABM platform helping teams target, route, and engage high-fit accounts. | |
Next.js, HubSpot, Mutiny, Intercom | Very high | United States | Winlane | Sophie Martinez (CEO), Liam Carter (VP Sales) | https://www.linkedin.com/company/winlane | Winlane | Conversion workflows for pipeline teams | Software company focused on conversion and pipeline acceleration. | |
WordPress, Marketo, ZoomInfo, LinkedIn Insight Tag | High | Australia | Northbeam CRM | Alicia Reed (CEO), Ben Foster (Chief Marketing Officer) | https://www.linkedin.com/company/northbeam-crm | Northbeam CRM | Revenue systems for modern teams | CRM and revenue systems platform for scaling B2B companies. |
Turn competitor installs into outreach lists
Competitor research is useful on its own, but it also helps define which accounts belong on your outbound list. If a company already uses a competitor or an adjacent tool in your category, the account is easier to qualify and the outreach is easier to tailor.
Wappalyzer helps you turn that install base into a repeatable list workflow. Start with the technologies you care about, narrow the results by geography, traffic, company profile, or contact coverage, and build a targeted list for sales, partnerships, or migration campaigns.
Check competitor sites as you browse
The browser extension is useful when you are researching competitors one site at a time. It lets you inspect the technologies on the pages you visit without leaving your workflow or running a separate lookup each time.
Use it to compare a few rivals quickly, validate what you are seeing on a launch page or pricing page, and gather context while you browse a market manually.
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Ready to make competitor research repeatable?
Start with a single competitor, see the software behind the site, and build a clearer picture of how that company markets, sells, and operates online.
When you need more than a one-time check, monitor stack changes over time so launches, migrations, and new go-to-market signals do not slip past your team.
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