Wappalyzer vs. BuiltWith
Wappalyzer and BuiltWith are technology profilers that provide tools for lead generation, market research and business intelligence. The two companies share common background: both are Australian-based and founded at around the same time (2007-2008).
The commonalities don't end there. With either provider, you can:
- Uncover the technologies that power any given website.
- Create lists of websites and contacts that use certain technologies.
- Deep-dive into technology trends market shares.
- Enrich your own data with technology information.
- Monitor your competition's technology stacks.
There are of course differences, some of which we'll highlight here.
Feature comparison
| Website, company and contact lists | ||
|---|---|---|
| Advanced filtering by keywords, traffic, industry | ||
| Data enrichment | ||
| API access | ||
| CRM integrations | ||
| Browser extension | ||
| Pay-as-you-go pricing | ||
| Full dataset reverified monthly | ||
| Technology versions | ||
| Organic traffic (people, not crawlers) | ||
| Crowd-sourced technology fingerprints |
Data accuracy
Consistent customer feedback confirms that Wappalyzer is the most accurate technology profiler. Wappalyzer's data is updated daily, ensuring only actively visited websites are included in technology lookups and lead lists. The focus is on quality, not quantity.
Every website tracked by Wappalyzer is reverified at least once a month. BuiltWith apears to do this roughly once a quarter, often including stale data in reports.
Thanks to an active community of developers, Wappalyzer's crowd-sourced technology fingerprints are constantly reviewed and improved and technologies are added daily.
Methodology
Wappalyzer's data is largely sourced from a browser extension, supplemented by in-house crawlers. The browser extension is used by 2M users on a daily basis (many times more than BuiltWith), providing a large sample size to measure website traffic and track live websites. This method allows scanning of pages that crawlers typically can't reach, such as shopping carts, checkouts and sections behind a login.
BuiltWith pricing
BuiltWith charges a high, fixed monthly price, starting at $295 for the Basic plan, limiting access to only two technologies. To unlock all features you have to sign up for the $495 Pro plan, or the $995 Team plan if you require more than one login.
Wappalyzer pricing
Wappalyzer offers two pricing models using a transparent, credit-based system. Subscribe to a plan to get monthly credits at a lower rate, free lists and extra logins for your team members. Or, sign up for a free account and buy credits as needed.
Credits can be spent on any product, including lead lists, technology lookups and APIs.
Wappalyzer's $149 Starter plan is fully featured. Its mid-tier plan is cheaper than BuiltWith's entry-tier plan and includes multiple logins. Discounted plans are available for startups, students and nonprofits.
Or, buy credits on a free plan
Conclusion
Wappalyzer has been an expert in the technographics field for more than a decade. Its mission is to do one thing, and do it well. If you're not satisfied with the quality of the data, we'll either work with you to resolve it or issue a refund.
Book a demo
Still not convinced? Contact us for a demo.
