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Five ways to use Wappalyzer and HubSpot to amplify sales activities and find new marketing channels

Sales and marketing have become directly integrated with partnerships and integrations. Why? Most enterprise companies use over 200 apps per department. These span business operations, collaboration, project management, analytics, communication, research, and data management functions. So when teams are looking for a new platform to add to their tech stack, it's a much easier sell if it integrates seamlessly with the tools they already use.

That's where Wappalyzer comes in. Wappalyzer is an intelligence tool that shows you what tech another organization is using. For sales and marketing teams, the platform (available on the web and as a browser extension), can open up new channels for comarketing campaigns and improve conversions and sales success.

Now, Wappalyzer also integrates with the HubSpot CRM — the leading CRM for scaling organizations. Using the Wappalyzer integration with HubSpot, you can automatically enrich data for leads and access sales intelligence. More than 2 million people use Wappalyzer apps on a daily basis. So if you're a sales and marketing professional, a SaaS company team member, or an agency, see how Wappalyzer and HubSpot can speed up your sales process and help remove manual research from your workflows.

Benefits of using Wappalyzer with HubSpot

Combining tech intelligence with a contact's unified timeline in their CRM can open up tons of possibilities for outreach, follow-up, or new marketing campaigns.

Got users who are all on WordPress and you have a WordPress plugin? Add them to your qualified leads list. Even better — find out what else they're using and send hyper-targeted nurturing campaigns based on their website performance with WordPress.

Here's how users benefit from adding the Wappalyzer integration to their HubSpot CRM:

  • Discover new sales leads
  • Enrich existing leads with new data
  • Improve sales intelligence capabilities

"[Wappalyzer is an] excellent product that provided every detail we needed from all geos for sales and outreach," says Stephen K., a small business director. Another user calls Wappalyzer an 'excellent extension,' and shares that they use the tool for sales and business development — "[Wappalyzer] allows us to see what technology a site is built with and its version to help our sales process and our technical team to know if we can work on a site."

Five ways to use Wappalyzer with HubSpot to improve sales and marketing conversions

1. See what technology your leads are using, and enrich lead data for better targeting

With the Wappalyzer app in HubSpot, you can see your leads' tech stacks right in the CRM, right alongside other contact data like company size and contact information.

This extra company information helps sales teams target leads based on what technology they use. For example, sales reps can find companies that are using a specific ecommerce platform or payment processor and share information about how they can work with your software.

2. Tailor messaging in outbound emails with relevant tech stack info and actionable ideas

When creating outbound email campaigns or marketing nurturing workflows, you can incorporate information from Wappalyzer for more tailored messaging and helpful educational content. For example, if you're building a series of emails about using marketing intelligence tools to build smarter reports, you can create emails for each specific platform.

Customized marketing and sales content with more relevant messaging is more effective and likely to lead to a deal.

3. Target specific audiences in your database by the tech they use

Find new, engaged leads with the tech information from Wappalyzer in the HubSpot CRM. Search for specific audiences based on the technology they use, then create targeted ad campaigns, email outreach sequences, events, or follow-up messages for groups of app users.

After running these targeted campaigns to different audiences, analyze performance to see if certain audiences are converting more than others. This can help you improve close rates and reduce cost per conversion in ads.

4. Find new channels for marketing based on popular apps among your target audience

One Wappalyzer review on G2 reads, "It's a great way to find potential leads for my marketing agency." Marketing agencies can target clients using software that they support, like web design agencies, web developers, or SEO experts. Or, marketers can find new ad opportunities, like the newsletter of an app their entire audience is using.

5. Discover new leads with email and contact information on new prospects

As sales reps conduct prospect research, they can instantly access contact information like email addresses and social media profiles for potential leads. The Wappalyzer integration with HubSpot shows contact information, company information, social media profiles, and contact activities all in one place, making it easy to conduct sales research more quickly.

Use enhanced prospect data for more effective marketing and sales outreach

Wappalyzer and HubSpot make the marketing and sales process less of a mystery. Rather than using educated guesses to learn what related apps and tools your audience uses, we provide real, actionable data.

Try the Wappalyzer integration with HubSpot and shorten sales cycles, increase response rates, and make smarter marketing decisions.

Empower your sales and marketing teams

Use our tools for lead generation, market analysis and competitor research.

Website profiling
Find out what websites are built with.
Lead generation
Find prospects by the technologies they use.
Market research
Compare market shares and technology trends.
Competitor analysis
Discover who uses competitors' software.
Data enrichment
Technology, company and contact information.
Custom reports
Create lists of websites and contacts.
Website monitoring
Monitor website technology changes.
Browser extension
See the technologies on websites you visit.
CRM integration
See the technologies of your leads.
Email verification
Improve delivery and mailing list quality.
API access
Instant and real-time technology lookups.
Security recon
Reveal web technologies and version numbers.

Wappalyzer works with the tools you use every day.


See the technologies of websites you visit in your browser.


See the technologies of websites you visit in your browser.


See the technologies of websites you visit in your browser.


See the technologies of websites you visit in your browser.


See the technology stacks of your leads in your CRM.


See the technology stacks of your leads in your CRM.


See the technology stacks of your leads in your CRM.


See the technology stacks of your clients and prospects in your CRM.


Automated workflows and email marketing.


Connect Wappalyzer to the apps you use, no code required.


Connect Wappalyzer to the apps you use, no code required.


See the technology stacks of your contacts in Gmail.


Wappalyzer in your pocket.


Wappalyzer in your pocket.

Wappalyzer is trusted by thousands of professionals world-wide

Wappalyzer has proven to be a great tool to help us break down the aggregate analysis of how the web is doing by various technologies. Ilya Grigorik
Principal Engineer at Shopify
These days you need advanced marketing tools to stand out from the competition. Wappalyzer help us do just that. Thomas Alibert
Growth Engineer at PayFit
I use Wappalyzer all the time and it's been invaluable in being relevant in my outreach. Michael Petselas
Customer Growth Specialist at HubSpot
Wappalyzer is an integral part of our sales process, enabling us to optimise lead segmentation at scale. It’s a total game changer for our organisation. Roman Schweiger
Head of Business Development at Boomerank
Wappalyzer has been such a useful part of the HTTP Archive dataset. It's enabled us to slice the data in new ways and discover more interesting insights about the state of the web. Rick Viscomi
Senior DevRel Engineer at Google
Wappalyzer is helping our sales teams to understand prospects better and faster by having a clear view on their tech stack. Rabin Nuchtabek
Chief Growth Engineer at Skedify

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