What is technographics?

Technographics is a market research methodology used to profile target accounts based on their technology stack. For many companies, especially those offering a SaaS product, the technology a prospect uses can be a strong qualifying factor.

Why does technograpics matter?

Much like how demographics and firmographics describe people and companies, technographics describe the technologies used by a target audience. With technographic data, sales and marketing teams can gain an understanding of a company’s technology investments and buying signals.

Technographics profiling enables you to answer questions like:

  • What commerce software does our target audience use?
  • Do they offer and use cloud-based solutions?
  • Do they invest in marketing automation?

Technographic data allows you to know who you're up against and stay competitive.

Technographics in sales and marketing

Technographic data reveals who uses the product or services offered by your competitors. Sales and marketing teams can use technographic insights to qualify leads, tailor the sales process with personalized messages and identify new market opportunities.

Technographics helps paint a picture of your target audience before engaging and converting them into customers.

Accessing technographic data

Wappalyzer has pioneered the field of technographics for more than a decade. We track the websites of millions of companies and the technologies they use. Our easy-to-use tools make technographic data accessible to anyone.

Create lists of websites that use certain technologies with Lead lists, including email addresses, phone numbers and LinkedIn profiles.

Use Technology lookup to enrich your own list of websites with technographic data.

Monitor your prospects' technology stack with Alerts, notifying you of any changes via email.

Or, automate using our APIs. We offer instant technology lookups and real-time scraping of websites.

Empower yours sales and marketing teams

Use our tools for lead generation, market analysis and competitor research.

Website profiling
Find out what websites are built with.
Lead generation
Find prospects by the technologies they use.
Market research
Compare market shares and technology trends.
Competitor analysis
Discover who uses competitors' software.
Data enrichment
Technology, company and contact information.
Custom reports
Create lists of websites and contacts.
Website monitoring
Monitor website technology changes.
Browser extension
See the technologies on websites you visit.
CRM integration
See the technologies of your leads.
Email verification
Improve delivery and mailing list quality.
API access
Instant and real-time technology lookups.
Security recon
Reveal web technologies and version numbers.
Apps

Wappalyzer works with the tools you use every day.

Chrome

See the technologies of websites you visit in your browser.

Firefox

See the technologies of websites you visit in your browser.

Edge

See the technologies of websites you visit in your browser.

Safari

See the technologies of websites you visit in your browser.

HubSpot

See the technology stacks of your leads in your CRM.

Pipedrive

See the technology stacks of your leads in your CRM.

Zapier

Connect Wappalyzer to the apps you use, no code required.

Integromat

Connect Wappalyzer to the apps you use, no code required.

Pabbly

Automated workflows and email marketing.

Gmail

See the technology stacks of your contacts in Gmail.

Android

Wappalyzer in your pocket.

Wappalyzer is trusted by thousands of professionals world-wide

Wappalyzer has proven to be a great tool to help us break down the aggregate analysis of how the web is doing by various technologies. Ilya Grigorik
Principal Engineer at Shopify
These days you need advanced marketing tools to stand out from the competition. Wappalyzer help us do just that. Thomas Alibert
Growth Engineer at PayFit
Wappalyzer is an integral part of our sales process, enabling us to optimise lead segmentation at scale. It’s a total game changer for our organisation. Roman Schweiger
Head of Business Development at Boomerank
Wappalyzer has been such a useful part of the HTTP Archive dataset. It's enabled us to slice the data in new ways and discover more interesting insights about the state of the web. Rick Viscomi
Senior DevRel Engineer at Google
Wappalyzer is helping our sales teams to understand prospects better and faster by having a clear view on their tech stack. Rabin Nuchtabek
Chief Growth Engineer at Skedify
Wappalyzer has been hugely valuable to slice performance data by the various detected applications at WebPageTest.org. Patrick Meenan
Engineering Fellow at Catchpoint

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