Technology driven lead generation

Sell and market more effectively with technographic insights. We track over a thousand technologies accross websites of millions of companies to help you to identify new prospects and increase your addressable market.

Advertising

Tracking 43 technologies in this category

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Advertising market share

These are the top Advertising technologies based on market share in 2020.

Technology Market share
Google AdSense
48%
48%
Criteo
10%
10%
DoubleClick for Publishers (DFP)
9%
9%
AppNexus
6%
6%
Prebid
6%
6%
AdRoll
5%
5%
DoubleClick Ad Exchange (AdX)
4%
4%
Tealium
3%
3%
VigLink
2%
2%
Yandex.Direct
2%
2%
Sizmek
1%
1%
DoubleClick Campaign Manager (DCM)
1%
1%
Smart Ad Server
0.5%
0.5%
BuySellAds
0.3%
0.3%
PubMatic
0.3%
0.3%
AdRiver
0.3%
0.3%
AdOcean
0.3%
0.3%
DoubleClick Floodlight
0.2%
0.2%
Rubicon Project
0.2%
0.2%
Carbon Ads
0.2%
0.2%
Solve Media
0.1%
0.1%
Open AdStream
0.1%
0.1%
Zanox
0.1%
0.1%
OpenX
0.1%
0.1%
Adzerk
0.09%
0.09%
Adverticum
0.07%
0.07%
Yieldlab
0.04%
0.04%
Titan
0.03%
0.03%
Anetwork
0.01%
0.01%
Chitika
0.01%
0.01%
Project Wonderful
0.01%
0.01%
Advert Stream
0.01%
0.01%
Adcash
0.00%
0.00%
Veoxa
0.00%
0.00%
Yahoo Advertising
0.00%
0.00%
Fusion Ads
0.00%
0.00%
MadAdsMedia
0.00%
0.00%
Adnegah
0.00%
0.00%
Captch Me
0.00%
0.00%
LinkSmart
0.00%
0.00%
BittAds
0.00%
0.00%
Epom
0.00%
0.00%
AdInfinity
0.00%
0.00%

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